The lands of Giacomo Puccini – The project

Feel free to travel and safe like at home in “The lands of Giacomo Puccini”, from inside the fascinating Tuscan walled city of Lucca to all its territory, from the Garfagnana mountains, down by the Serchio valley and the Lucca plain, to the beaches of the Versilia.

This is the main theme of the new ad campaign, which main goal is  to enhance and highlight the beauties and landmarks of the province, promoted by the Lucca Chamber of Commerce, Lucca Promos and supported by the Cassa di Risparmio di Lucca Foundation.
Experience a journey through the province of Lucca, on the footsteps of Maestro Giacomo Puccini. Step into the enchanting atmosphere of the places where he lived and composed his opera masterpieces, famous all over the world.
Discover the places where the great opera composer, Giacomo Puccini lived, starting from Lucca and his Birthplace (today Puccini Museum) situated in the centre of the beautiful walled city of Lucca, conquered and pampered by its elegance, charm and relaxed atmosphere. Moving further up on the hills between the Serchio valley and the Appennine mountains, visit his family house (now Museum), in the small and charming village of Celle Puccini. Continue your journey heading down to the fascinating Versilia coast, in the little town of Torre del Lago, where the Maestro settled down in one of his favourite mansions, on the lake Massaciuccoli, and where he composed some of his most important operas as Madama Butterfly, La Bohème, Tosca and many others. End up the journey on the seaside in the town of Viareggio, where on the edge of the pinewood of Ponente, is located another of his beloved houses (not yet opened to visitors), surrounded by  the mysterious  enchantment of one of Puccini’s everlasting figures, Regina Turandot.
Enjoy and relax, travel through culture and art, adventure between sea and mountains, tradition and food.
The lands of Giacomo Puccini represent  Lucca, with its rich cultural heritage, precious craftmanship, never-ending beaches of the Versilia coast and many top-quality music and opera Festivals, the Viareggio Carnival, Lucca Film Festival, Lucca Comics &Games, La Versiliana, Photolux, Lucca Classic Music Festival, the lands of Ariosto and Michelangelo, biking trials, trekking and rafting.
A wide range of  accommodations, hotels, bed & breakfast, country houses assure comfortable and safe travel, along with excellent restaurants offering delicious traditional dishes, prepared by expert master chefs utilizing the best local fish and seafood, typical products like cheese, honey and lucchese virgin olive oil accompanied by a selection of top quality labels of fine wine DOC and IGT of the surrounding hills.
A unique chance to catch the beauty of our territory and spend a holiday worry-free in “The lands of Giacomo Puccini”.